The Wundr Space Approach
Get Used to Storming: The Uncomfortable Truth of Progress
The pace of technological evolution has become a constant hum in our lives — relentless, iterative, ceaselessly demanding. We find ourselves at the mercy of change, beckoned to adapt, innovate, and grow, whether we’re ready or not.
The pace of technological evolution has become a constant hum in our lives — relentless, iterative, ceaselessly demanding. We find ourselves at the mercy of change, beckoned to adapt, innovate, and grow, whether we’re ready or not. But here’s the paradox: true innovation doesn’t come neatly packaged; it is born in the middle of chaos, in a phase that organizational theory fittingly names storming.
You might be familiar with the cycle — forming, storming, norming, performing. Each phase has its merits, but storming is the crucible where growth is forged. It’s where friction flares, where the tension between old frameworks and new possibilities pushes us to confront uncomfortable truths. And yet, the discomfort of storming is where the essence of transformation lies.
As you read this, consider:
When was the last time you truly allowed yourself to storm — to step into that space where you felt the edges of your comfort zone blur and change beckon?
Who were you with, and what did you learn about yourself and others in the process?
Storming: A Natural Byproduct of Growth
Tension has a reputation. We’re often taught to smooth it out, solve it, make it go away. But what if we saw it differently? What if we viewed tension not as a problem to fix but as the pulse of progress, the heartbeat of change? In this light, storming isn’t failure; it’s the sound of gears shifting as we move from the known into the unknown.
Think of the butterfly in its chrysalis. Growth demands a breaking apart, a moment when the familiar structure no longer serves, and something more resilient must take its place. This isn’t comfortable, but it is necessary.
Finding Comfort in Discomfort
What does it mean to get used to storming? It means recognizing that discomfort isn’t the enemy. It’s the path. To thrive in an iterative, ever-evolving landscape, we must not only accept storming but learn to navigate it with intention. The key isn’t simply weathering the storm alone; it’s finding those who can stand alongside you, people with whom you’re comfortable being uncomfortable.
There is a unique camaraderie born from shared struggle, a trust forged in the eye of collective uncertainty. It is here that real teams are formed, not by avoiding conflict but by leaning into it, by creating spaces where it is safe to test, question, and be vulnerable.
Creating and Holding Spaces for Storming
Wundr Space exists because we understand the need for these spaces — those moments of storming where real growth happens. We know that holding space for storming doesn’t mean leaving it to chance; it means intentionally designing an environment where challenge is met with curiosity, where tension is harnessed and transformed into momentum.
So, how do we create these spaces? By embedding psychological safety at the core, encouraging questions without the pressure of immediate answers, and celebrating the incremental steps that come from grappling with complexity. These are the spaces where innovation thrives, where iterative learning feels less like a series of false starts and more like a journey of continuous discovery.
An Invitation to Embrace the Storm
Storming is not just an organizational phase; it’s a human experience. To thrive in our fast-paced, ever-evolving world, we must cultivate the resilience to stand firm in the storm and the wisdom to find others who will stand with us. Because in the end, progress is not made in calm waters but in the waves that reshape the shore.
So, get used to storming. Let it be the sign that you are growing, evolving, and readying yourself for the new. Here, in the heart of tension, we find not just survival but the seeds of transformation.
